BIG refreshes partnership with Volvic

German esports organisation Berlin Global Gaming (BIG) has prolonged its partnership with mineral water logo Volvic.

The 2 entities have now renewed the partnership for a 2d time and plan to amplify its present tasks based totally round BIG’s League of Legends, Trackmania and StarCraft groups.

BIG renews partnership with Volvic
Symbol credit score: BIG

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BIG and Volvic first teamed up in 2020 and renewed the agreement in February last year, generating more than a few authentic items of content material.

As an example, with the help of Trackmania participant Dennis ‘Massa’ Lotze, each entities organised the BIG Volvic Charity Race, that includes influencers {and professional} avid gamers racing it out for charity. The match used to be performed on particular Volvic themed race-tracks, created by way of shriveled map designers. 

Daniel Finkler, CEO of BIG, commented: “I’m overjoyed to announce that we proceed to amplify our partnership with Volvic. This 12 months, we will once more stay up for various thrilling tasks that we will be able to put into effect in combination.

“Volvic additionally maintains the water provide of our amenities and bootcamps, which guarantees the most efficient imaginable deal with our skilled avid gamers always. We wish to thank Volvic for his or her accept as true with and nice beef up for nearly two years up to now!”

Earlies this 12 months, BIG also extended its partnership with die Bayerische which is able to stay its professional insurance coverage spouse thru 2022.

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A spokesperson for Volvic added: “We’re happy to proceed our cooperation with Berlin Global Gaming this 12 months. Because the marketplace chief for nonetheless herbal mineral water, we’re satisfied to be a ‘Hydration Spouse’ with Volvic to the rising esports neighborhood and thus succeed in an excessively related goal team.

“In fact, we will be able to proceed to give you the proper refreshment for the BIG avid gamers. We’re having a look ahead to every other a success season and are rooting for the groups.”

Esports Insider says: BIG and Volvic’s partnership has confirmed to be a fruitful dating up to now, as such, it’s no wonder to look each entities renew. It’s going to be attention-grabbing to look what long run business activations are deliberate and the way the settlement will additional amplify thru 2022.

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