SKADE companions with Kvarøy Arctic and the Norwegian Seafood Council

Norwegian esports organisation SKADE has partnered with Kvarøy Arctic and the Norwegian Seafood Council to release a advertising marketing campaign. 

Consistent with the discharge, the 3 events will paintings in combination on a marketing campaign that goals to ‘building up the publicity of Norwegian salmon in opposition to hard-to-reach shopper segments’. 

(ESI Representation) Symbol credit score: SKADE / Norwegian Seafood Council / Kvarøy Arctic

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SKADE will probably be tasked with presenting the ‘Seafood from Norway’ logo to esports and gaming audiences thru a chain of activations. The Norwegian Seafood Council will co-finance the marketing campaign as a consultant of the Norwegian seafood business.

Morten Skaland, CEO of SKADE, commented:” Having Kvarøy Arctic and the Norwegian Seafood Council on board with us in our esports adventure is a fantastic milestone for us. This transfer displays that non-endemic manufacturers corresponding to our companions from the Seafood business can to find price in get right of entry to and publicity in opposition to avid gamers and esports enthusiasts.“

This isn’t the primary time an esports organisation is partnering with an organization interested by fish merchandise. In 2021 any other Norwegian organisation, Heroic, partnered with fish oil brand Aker BioMarine.

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RELATED: Heroic partners with fishing and biotech company Aker BioMarine

Jan Aleksander Enoksen, Joint Advertising Supervisor on the Norwegian Seafood Council, added: “We’re more than pleased to have this chance to cooperate with Kvarøy Arctic and SKADE to advertise Norwegian seafood beneath the ‘Seafood from Norway’ logo to ‘hard-to-reach’ shoppers, by way of offering co-financing thru our Joint Advertising Program.”

The 3 events didn’t percentage information about the marketing campaign, corresponding to how the activations will happen, monetary main points. The partnership will closing for the rest of 2022. 

Esports Insider says: Norwegian salmon is likely one of the most famed export merchandise for the rustic. As such, it is sensible to make use of esports as away to put it up for sale it to more youthful audiences. SKADE is a superb spouse for the marketing campaign, for the reason that the organisation is a regional spouse. 

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