Tencent Video games appoints Daniel Sanders as International Advertising Lead

Former Pink Bull govt Daniel Sanders has introduced his departure from the corporate to change into Tencent Video games’ Senior International Advertising Lead.

In step with Sanders’ LinkedIn post, he’s going to oversee esports advertising at Tencent to assist ‘take the scene to new heights’.

Daniel Sanders tencent gaming
(ESI Representation) Symbol credit score: Daniel Sanders / Tencent

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Sanders began his esports profession at Dignitas in 2007 and has since held govt positions at FACEIT, DLC Studios, and maximum not too long ago, Pink Bull. Sanders was once the Head of Esports and Gaming Advertising at Pink Bull for the remaining 5 years.

As a Pink Bull govt, Sanders conceptualised and advanced the Pink Bull Gaming Sphere and led Pink Bull’s gaming and esports operating staff.

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At Tencent, Sanders will proceed to paintings on bringing Tencent’s esports titles to extra customers. Tencent is in all probability maximum referred to as the bulk proprietor of Rise up Video games. Additionally, the corporate could also be the writer of struggle royale video games PUBG MOBILE and PUBG: Battlegrounds. Tencent’s different esports titles come with Honor of Kings, Enviornment of Valor and CrossFire.

Esports Insider says: Daniel Sanders is a precious addition to the Tencent workforce. The gaming corporate is likely one of the biggest corporations in its box on the earth. Judging through the hot expansion Rise up Video games, in addition to the stellar upward thrust of cell esports in Asia, Sanders joins Tencent at a filthy rich time.

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