Traveling Group Liquid and Alienware’s The Professional Lab

Team Liquid Alienware The Pro Lab
Symbol credit score: Group Liquid

On September fifteenth, 2020, Group Liquid introduced its new European HQ facility in Utrecht, the Netherlands, in collaboration with longtime partner Dell Alienware, complimenting the org’s North American HQ in Santa Monica, California. Lately, Group Liquid has unveiled its latest addition to each amenities, and to the esports {industry}: The Professional Lab

In partnership with Dutch neuroscience analysis workforce BrainsFirst, The Alienware Professional Lab objectives to pioneer and increase sports activities science’s software to esports. Through providing its aggressive rosters as take a look at topics for the BrainsFirst tool, Group Liquid is looking for to go into the unexplored realm of mapping top-performing players’ brains.

Forward of the announcement, Esports Insider toured the Alienware Coaching Facility in Utrecht to talk with the BrainFirst researchers and Group Liquid group of workers in the back of the experiment.

Over a year-and-a-half after the ability was once unveiled to the general public, the distance has but to be utilised to its complete doable because of pandemic protection measures, Jason Lucas Luijckx, Senior Partnership Supervisor at Group Liquid, instructed Esports Insider whilst traveling the ability.


RELATED: Team Liquid launches The Next Wave scouting combine in NA 

Now not a lot has modified to the Eu facility itself since Esports Insider last visited in 2020, instead of Alienware {hardware} upgrades and a couple of new trophies within the case. Downstairs on the other hand, The Professional Lab has been housed within the newly-completed modular Group Liquid Fan Zone, which may also function a products store for upcoming attire drops, Group Liquid athlete and ability meet-and-greets and different occasions. The Group Liquid Fan Zone was once hinted at in an Esports Insider interview with the ability’s architects remaining 12 months.

The Professional Lab arrange options a number of Alienware Aurora R13 PCs coupled with Alienware 34 Curved QD-OLED Gaming Displays operating BrainsFirst’s NeurOlympics tool, a suite of workouts advanced to seize the principle baseline measure of cognitive talents.

BrainsFirst Co-Founder & CTO Andries van der Leij instructed Esports Insider that the corporate has labored with skilled soccer golf equipment and business organisations for years to lend a hand determine the cognitive talents of up-and-coming ability. Amongst its many purchasers is marketplace maker IMC Trading, with whom Team Liquid partnered in February 2021.

IMC utilises the NeurOlympics tool to check and determine its staff’ cognitive profiles, serving to to compare the profiles with related, rewarding process purposes in keeping with the tool’s insights. Simply how Group Liquid makes a decision to utilise The Professional Lab’s findings is but to be found out, outdoor of Group Liquid and Alienware’s goal to sooner or later unencumber its findings to the general public.

Team Liquid Fan Zone
The Group Liquid Fan Zone is modular, taking into account a couple of makes use of and activations.  Picture credit score: Group Liquid

RELATED: Trading in Liquid — Why IMC wants to recruit gamers

The baseline hour-long take a look at is composed of 4 segments gauging the player’s consideration, reminiscence, regulate and anticipation cognitive classes. The assessments are easy, involving keyboard inputs comparable to duties dictated via on-screen stimuli — as seen in the demo test. The organisation plans to ceaselessly utilise shortened, twenty-minute variations of the assessments to take care of game-agnostic athlete profiles.

Whilst the assessments themselves wouldn’t be regarded as complicated, the quantification and interpretation of the knowledge calls for cognitive professionals to extract that means. The assessments are a lot more than size of the share of right kind executions or enter velocity. 

BrainsFirst researchers advanced a cognitive mapping device visualised within the type of a radar chart to interpret the effects into key records issues, similar to: Running Reminiscence, Anticipatory Abilities, Selective & Sustained Consideration, Emotional Law and Automaticity, amongst others.

The organisation needs to permit its athletic managers and coaches to increase new data-informed, insights-driven, customised coaching regimes in keeping with the programme’s findings. The Professional Lab will sooner or later carry out further ‘holistic checks’ to measure key issues in frame, vitamin, hydration and restoration, the reputable press unencumber said, to tell how one can make stronger participant efficiency and inspire optimum well being.

Alienware Pro Lab Fuzzface
Group Liquid PUBG Trainer David ‘Fuzzface’ Tillberg Persson the usage of the NeurOlympics tool. Picture credit score: Group Liquid

RELATED: Esports data and the need for experts

“As athletic group of workers, we’re very a lot acutely aware of how a lot mind energy is thinking about enjoying those video games,” Brittany Lattanzio, Senior Athletics Supervisor at Group Liquid, stated. “The problem has been in convincing athletes to paintings on explicit psychological talents, seen as an exterior birthday party. The advent of The Professional Lab provides Athletics group of workers visualisation and insights to lend a hand gamers make stronger.”

On the time of the talk over with, Group Liquid and BrainsFirst had examined the org’s StarCraft 2 gamers, and deliberate to check all of its esports rosters throughout 17 titles, break up between The Professional Labs in North The us and Europe. 

“It’s going to be a lovely adventure for each [BrainsFirst] and Group Liquid. We don’t know what insights we’re going to search out but,” Group Liquid’s Luijckx stated. “Perhaps we’ll in finding out that we’ve been doing issues all improper from the start, perhaps we’ll have to totally trade how we’ve been coaching our athletes.”

Luijckx’s hypothesis is warranted. Group Liquid has turn into {industry} pioneers in mapping the minds {of professional} players, and when venturing into unexplored territory, there’s no telling what you’ll in finding. BrainsFirst Knowledge Scientist Rafick de Mol has already spotted a placing overlap between profiles of the org’s StarCraft 2 athletes and IMC’s peak marketplace makers.

Team Liquid Fan Zone in Utrecht, The Netherlands
The Group Liquid Fan Zone on the Alienware Coaching Facility EU in Utrecht, The Nehterlands. Picture credit score: Group Liquid

RELATED: Team Liquid appoints three new executives

BrainFirst’s paintings with soccer golf equipment has been used to search out cognitive suits between on-field roles and athletes’ profiles — possibly the similar may also be executed with roster development and function assignments in esports titles within the coming years.

The chance offered to Group Liquid by the use of the appliance of sports activities science to esports might also open up new classes for partnerships within the {industry}. Not too long ago, esports organisations have invested in participant well being thru skilled bodily coaching regimens, vitamin plans and personal cooks, both thru in-house hires or thru third-parties.

Luijckx prompt that the findings may result in an {industry} disruption in methods to perfect lend a hand esports athletes succeed in their most doable. A brand new wave of sports activities science partnerships could also be at the horizon, he stated. 

In 2018, Group Liquid opened the primary Coaching Facility, signalling a shift from the ‘Gaming Area’ meta, which was once followed from Korean esports tradition and turned into the {industry} usual. Specializing in the significance of a wholesome work-life stability, The North American Alienware Coaching Facility set the brand new usual of a fashion place of job for far of the {industry}.

Alienware The Pro Lab
Alienware Aurora R13 and Alienware 34 Curved QD-OLED Gaming Observe powering The Professional Lab. Picture credit score: Group Liquid

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“Very similar to the evolution of our coaching amenities, we consider Professional Lab will make waves within the esports {industry} and past,” Group Liquid Founder & Co-CEO Victor Gossens stated in The Professional Lab press unencumber. “Those are key talents we search for in each a success competitor, and this program will lend a hand discover new common pointers and KPIs that we are hoping will in the future function an industry-wide benchmark in the case of participant coaching.”

Contributors of Group Liquid’s father or mother corporate, aXiomatic Gaming, were instrumental within the building of the organisation’s athlete efficiency programmes. “The group has simply turn into so a lot more subtle whilst nonetheless emphasising the core tenets of treating our gamers with the best possible care conceivable and valuing profitable as our key metric for good fortune,” stated Group Liquid Board Member Zach Leonsis in a 2021 interview with Sports Business Journal.

“We offer our NBA 2K league group, for instance, with get right of entry to to our scientific group of workers, our coaching group of workers, our group psychologists,” he persevered. “We deal with them identical to we might Alex Ovechkin or Bradley Beal. I feel that the target market and the lovers crave that.”

Due to Team Liquid and Alienware’s deep collaboration and funding to make the game-agnostic Professional Lab a fact, the esports {industry} would possibly neatly input a brand new section of self-discovery and alternative. The 110+ athletes these days housed below Group Liquid’s banner stand on the precipice of esports wisdom base’s new daybreak.

The Professional Lab starts its analysis baseline with an outstanding matter workforce of athletes and supported via the winningest organisation international in all of esports historical past. The Dutch pronouncing ‘meten is weten’ — that means ‘measuring is understanding’ — is an extremely poignant philosophy for the organisation’s  method to holistic participant efficiency.



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